Page SPECS for DOG NEWS:
Document Size: 10.5 x 14.5
Live Area: 9.5 x 13.5
Bleed: Add 1/8” to background art or photos (keep document size at 10.5 x 14.5)
Trim: 10.5 x 14.5
ADS:
ALL ADS MUST INCLUDE A PRINTED/LASER PROOF.
IF IN COLOR, PROOF/LASER MUST ALSO BE IN COLOR
We will only accept CAMERA READY ADS if they are on cd’s, film or emailed, AND have been created in Quark Express or Photoshop or saved as PDF’s. For 4 color images save or inbed as CMYK only, not RGB.
PLEASE NOTE: WE NO LONGER ACCEPT FLOPPY DISKS OR ZIP DISKS.
PHOTOS/ART:
Photos, Art and Logos must be scanned at 200 dpi (B/W & 4 color - CMYK only). Cover photos ONLY at 300 dpi.
All Photos, Art and Logos must be saved as TIF’s or JPEG’s.
You may also send us your original photo (color or b/w) and we will scan it and import into your ad.
Film Info: Negative film, right reading, emulsion side down.
line screen: 100 (For Covers 150)
IMPORTANT:
• A proof of ad must be faxed to 212 675-5994 prior to submission.
• All ads sent must include a hard copy (XEROX, LASER, etc.) for ad to run.
• DOG NEWS IS NOT RESPONSIBLE FOR reproductive quality OF E-MAILED ADS AND/OR PHOTOS
Mail materials to Dog News, 1115 Broadway, NY, NY 10010
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Color Ad Separation and Halftone Requirements
Expected dot gain is 35% at the midtone dot.
The preferences file should reflect this amount of gain at the scan or adjusted from within
photoediting software such as Photoshop.
Required format for black & white graphics is grayscale, and for process color graphics CMYK at
a minimum of 200 dpi effective resolution. Note: No color formats accepted for black & white.
The following separation requirements compensate for Dog News (TVI):
| Color |
Non-Detail Whites |
Highlights |
Quartertone |
Midtone |
Shadow |
| Cyan |
0% |
5% |
20% |
36% |
60% |
| Magenta |
0% |
2% |
14% |
28% |
50% |
| Yellow |
0% |
2% |
14% |
28% |
50% |
| Black |
0% |
0% |
0% |
10% |
80% |
Single color Halftones should be prepared to the following specification:
Halftone
Aim Points |
Non-Detail
Whites |
Highlights |
Quartertone |
Midtone |
Shadow |
| Black |
0% |
3% |
16% |
32% |
80% |
Other Color Quality Reminders:
• Maximum Color Density: 220%-240%. Two secondary colors should not exceed 90% each.
Single colors not intended to print solid should not exceed 80%. For optimum results use Gray Component Replacement (GCR) when separating color images.
• Maximum Four-Color Black: 100% Black, 50% Cyan, 35% Magenta, 35% Yellow.
• Text & Graphics: Type should only be surprinted in areas having tint values of 30% or less. Four-color reverses should not be smaller than 18 point and should be reversed out of areas having at least 70% tone value in Black, Magenta or Cyan. Remove all colors under reverse to avoid registration problems. Black type should print as black only and should overprint tinted areas or images.
• Unsharp Masking: Web printing may soften dots. When the subject matter permits, unsharp masking should be utilized.
• Fine lines and serifs should not be less than .006 inch in thickness.
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