Page SPECS for DOG NEWS:
Page size: 9.5 x 13.5 inches
Bleed: 10.75 x 14.75 inches
PHOTOS/ART:
Photos, Art and Logos must be scanned at 200 dpi (B/W & 4 color - CMYK only). Cover photos ONLY at 300 dpi.
All Photos, Art and Logos must be saved as TIF’s or JPEG’s.
You may also send us your original photo (color or b/w) and we will scan it and import into your ad.
• DOG NEWS IS NOT RESPONSIBLE FOR reproductive quality OF E-MAILED ADS AND/OR PHOTOS
Email submission: dognews@harris-pub.com
Mail materials to Dog News, 1115 Broadway, NY, NY 10010
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Color Ad Separation and Halftone Requirements
Expected dot gain is 35% at the midtone dot.
The preferences file should reflect this amount of gain at the scan or adjusted from within
photoediting software such as Photoshop.
Required format for black & white graphics is grayscale, and for process color graphics CMYK at
a minimum of 200 dpi effective resolution. Note: No color formats accepted for black & white.
The following separation requirements compensate for Dog News (TVI):
| Color |
Non-Detail Whites |
Highlights |
Quartertone |
Midtone |
Shadow |
| Cyan |
0% |
5% |
20% |
36% |
60% |
| Magenta |
0% |
2% |
14% |
28% |
50% |
| Yellow |
0% |
2% |
14% |
28% |
50% |
| Black |
0% |
0% |
0% |
10% |
80% |
Single color Halftones should be prepared to the following specification:
Halftone
Aim Points |
Non-Detail
Whites |
Highlights |
Quartertone |
Midtone |
Shadow |
| Black |
0% |
3% |
16% |
32% |
80% |
Other Color Quality Reminders:
• Maximum Color Density: 220%-240%. Two secondary colors should not exceed 90% each.
Single colors not intended to print solid should not exceed 80%. For optimum results use Gray Component Replacement (GCR) when separating color images.
• Maximum Four-Color Black: 100% Black, 50% Cyan, 35% Magenta, 35% Yellow.
• Text & Graphics: Type should only be surprinted in areas having tint values of 30% or less. Four-color reverses should not be smaller than 18 point and should be reversed out of areas having at least 70% tone value in Black, Magenta or Cyan. Remove all colors under reverse to avoid registration problems. Black type should print as black only and should overprint tinted areas or images.
• Unsharp Masking: Web printing may soften dots. When the subject matter permits, unsharp masking should be utilized.
• Fine lines and serifs should not be less than .006 inch in thickness.
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